In a study it was concluded that a sales team was able close deals with prospective customers more effectively and in lesser time by using Multimedia based Sales demonstration. In another study it was concluded that managers were able to retain and understand information far better with a multimedia based presentation. Multimedia based presentations can wake up sleeping executives and also involve them in active interaction during the presentations. They are a effective marketing tool that can empower any sales team whether it is selling products or services.

Interactive (Navigable)
These presentations have a navigation structure and the viewer can choose the topics she wants to go through by clicking and choosing. They require active interaction from the user. All the elements of Multimedia like sound or Animation are effectively utilized to make the transfer of message clearer. This type of presentation is suited to be handed over to a prospective customer or to be distributed at a seminar or trade show. These can also be used for in house, simulated, hands on training.

Self Running
A self running multimedia presentation is like a sales demo that can be shown to a group of people. It does not require any navigation techniques and runs continuously. Content-wise it is similar to the Interactive Presentation. (See Presentation)